PRIMARY RESEARCH IMAGE

BED J.W. FORD 2014SS LOOKBOOK

Originally, photographs for collection clothes are taken industly to give more details of clothes and increase the sell, but these photo are exposed to light and come across as something poetic for me. In addition, by reducing shutter speed, they look more dynamic and mysterious. 

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Kodama Yuichi  is a Japanese video director. He has mainly directed music videos and ads. This video clip "UNIQLOCK" is connected physical movement with clock. every single movement is quite eccentric and represents a second hand of watch. 

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lighted up from the bottom of a clear grass cup filled with water, the ceiling becomes a screen. and depending on what colour you pour into a glass cup, the reflected screen changes the colour. in addition to it, when you wiggle the cup, the reflection on the screen is moving like the attached clip.

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Download IMG_3278.mp4.4 [0.32MB]
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